About us

There is always the perfect tool for every job. While finding it may be difficult, once you have discovered the right tool, you don't know how you ever made it through without it. When it comes to fitness, there is always a perfect "fit" for your needs and goals. Whether you are opening up a fitness business, designing a fitness room for your employees, or simply looking for a convenient way to stay in shape, we help you find the right fitness products for your needs. We pride ourselves on connecting you with the perfect fitness products and services to help you succeed. There are a number of "experts" when it to comes to the fitness industry, and navigating through the mountain of misinformation available can be a difficult task. Our team will be with you through every step of the process. We help you determine the best products, and assist you with room design, equipment layout, installation and maintenance for the life of your products. We have a vast amount of experience and relationships in all aspects of the fitness industry, and will work with you until you are happy. Our primary goal is to help you find the right fitness equipment. However, we go beyond equipment, as we provide a number of services to help you succeed. We also provide a wealth of fitness information for you to learn and enjoy. No matter what your personal or business fitness goals may be, the team at ExerShop prides ourselves in helping you make decisions that will impact your health, your business and your life for the better.



We pride ourselves on only representing superior products that we believe in and would use in our own home and fitness facility. We proudly work with the top manufacturers in the industry, that make quality products we can stand behind.


Gene Brasher was playing football at the University of Alabama in the early ’70’s when a tragic knee injury abruptly ended his career. While rehabbing his injury, he discovered his love for fitness, and focused on helping athletes get stronger, faster and help reduce the risk for injuries that he suffered. He launched his career in the fitness industry and forty years later he is still going strong, helping people with everything they need to live an active, healthy lifestyle! In addition to owning and operating a fitness specialty store for many years, Gene has also worked in several different aspects of the fitness industry. He has owned and operated health clubs, personal training studios and more. He has sold commercial exercise equipment for many of the top brands in the industry, as well as operated an Internet fitness site sited by USA Today as a “top fitness site.” He even promoted bodybuilding contests once upon a time. His many years of experience are available to help you choose the right products and services to help you on you achieve your health and fitness goals.